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- Monceau Assurances – The Curve – Paris La Défense
Monceau Assurances – The Curve – Paris La Défense
In a highly competitive office market in La Défense, The Curve building, owned by Monceau Assurances, benefited from the strategic support of KARDHAM Investor Consulting to strengthen its positioning and optimize its leasing performance.
A refined positioning in a highly competitive market
The assignment entrusted to KARDHAM Investor Consulting aimed to clarify and reinforce the building’s positioning, taking into account local market specifics, user expectations and immediate competition.
The approach combined strategic analysis, the development of a clear identity, and commercial support, in order to create a differentiated value proposition.
Identity, services and user experience
KARDHAM teams worked on:
- defining the building’s identity, including image, communication and marketing,
- advising on the improvement of catering and dining areas, considered a key lever of attractiveness,
- supporting the selection of service providers, to align quality of use with cost control.
- This work helped strengthen the user experience and improve the clarity of the offer for potential tenants.
A tailored leasing strategy
KARDHAM Investor Consulting also delivered a comprehensive commercial advisory mission, including:
- defining the leasing strategy,
- rental positioning,
- steering the commercialization process,
- leading negotiations and supporting the process through to lease signature.
Tangible results
The repositioning strategy delivered concrete commercial results, with 4 leases signed, representing 6,050 sqm let.
Main tenants:
- INDIGO – 5,000 sqm (relocation from Tour Voltaire)
- Conserverie des Cinq Océans – 500 sqm
- DATATEGY – 450 sqm
- FORMEO – 100 sqm
A strengthened asset in terms of attractiveness and performance
The The Curve project illustrates KARDHAM Investor Consulting’s ability to support office assets in highly competitive environments, combining strategic vision, enhancement of the user experience and commercial efficiency, in the service of long-term asset performance.
