Every year, we design, renovate and build more than one million m² of service-sector, commercial, industrial and logistics spaces. To ensure that each m² is useful and beneficial, we foster passionate dialogue to produce ingenious solutions.

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ProspeKtive

When the waiting room shapes our impressions

The waiting room is often perceived as a simple place of transit, almost mundane. However, it plays a much more important role than it seems: it influences patients' state of mind, their stress levels, and even their perception of the quality of care and the establishment. Research in management science and psychology has long shown that the physical environment shapes our feelings (Bitner, 1992). The waiting room, the first concrete contact with the medical world, is no exception to this rule (DCunha et al., 2021). Lighting, comfort, seating arrangement, ambient noise... all these details, when taken together, create a unique experience. It is this often underestimated role that we wanted to focus on. To do so, we conducted two successive studies—one qualitative, the other quantitative—which shed additional light on how the layout of a space influences the patient experience.

Dr Judith Partouche-Sebban

Dr Judith Partouche-Sebban

Full Professor in Marketing

Head of Living Health Chair

Dr Daniel Maar

Dr Daniel Maar

Associate Professor of Marketing, Paris School of Business

Dr Gisele de Campos Ribeiro

Dr Gisele de Campos Ribeiro

Associate Professor of Marketing, Paris School of Business

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