Kardham and Saraya Holding form a joint venture in Morocco

November 2016

Kardham, an expert in consulting and real estate project management, and Saraya Holding, a diversified moroccan group present in particular in the distribution, real estate and furniture sectors, are joining forces to create a joint venture in Morocco.

This joint venture between Kardham and Saraya Holding lays the foundations of a strategic partnership, the objective of which is to support multinational companies as well as major french and moroccan groups in their construction, rehabilitation, interior design or redevelopment projects in Morocco and other African countries.

Thanks to this association, Kardham and Saraya Holding are pursuing their growth strategies in order to offer their clients a global approach to real estate, including integrated consulting, interior design as well as architectural services.

“We are looking forward to this operational partnership with Kardham, as it will enable us to promote our know-how to major international groups. We were seduced by the group’s strategic vision, its growth and its stable and reputable shareholder structure. This operation is the best guarantee for Saraya Holding to expand in real estate services, which is growing strongly in morocco and africa, and more particularly in real estate consulting and space planning”, says Mouatassim Belghazi, Chairman of Saraya Holding.

“The creation of this joint venture is part of our international development strategy. Kardham has both a strong national presence, with eight agencies in France, and a first successful partnership experience in Belgium. This new step is an opportunity to meet, with the expertise of Saraya Holding, the challenge of the growth of the african market in general, and the moroccan market in particular. Our ambition is to become a reference company for our national and international key accounts, which are at the heart of our strategy”.

Jean-François Couëc, Chairman of Kardham.

Morocco is the leading destination for french investment on the african continent, with about 750 french companies’ subsidiaries. The 4.4% growth of its GDP in 2015 reflects the good economic health of the country, which has become a real gateway for many western companies wishing to set up in Africa.